Bodour Al Qasimi inspects progress of Sharjah Sustainable City and Al Hira Beach projects


Sharjah, March 21, 2022

Bodour Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), conducted a detailed inspection visit and oversaw the progress of two new projects currently under development by Shurooq. These include Sharjah Sustainable City, a first-of-its kind project in the emirate that meets the highest standards of green economy and environmental sustainability, which is being developed by Shurooq in partnership with Diamond Developers, and Al Hira Beach, which Shurooq commenced in February 2021.

During the visit, Bodour Al Qasimi was accompanied by Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), Yousif Ahmed Al-Mutawa, Chief Executive Officer of Sharjah Sustainable City, and several directors of various departments under Shurooq.

Bodour toured the two projects, and was briefed on the status of their progress and array of facilities and amenities planned for each site. The Shurooq Chairperson was updated on the stringent criteria followed to ensure completion of the projects on time in line with Sharjah’s vision to accelerate advancement of the tourism and real estate sectors and to fulfil Shurooq’s goal of enhancing the investment appeal of Sharjah and creating new business opportunities.

Bodour thanked all the teams involved in the various stages of construction of the two projects for their efforts and their keenness to complete the work on time and in adherence to the highest standards of quality.



Bodour Al Qasimi emphasised that the Sharjah Sustainable City project aligns with Shurooq’s strategy of bolstering environment-friendly investments and business diversification and in developing projects with the highest level of long-term impact.

Speaking about the Al Hira Beach project, Bodour Al Qasimi pointed out that it translates Shurooq’s inclusive vision that builds on Sharjah’s aspirations and goals of bringing paradigm shifts in the tourism sector and investing in projects that contribute to the progress and development of the areas in which they are located.

The Sharjah Sustainable City: A model for future cities
The Sharjah Sustainable City, an urban mixed-use residential community project, is a model for future cities. The project’s design meets the highest standards of social, environmental and economic sustainability criteria. Adopting renewable and clean energy systems, the sustainable community comprises eco-friendly and energy-efficient 3, 4 and 5-bedroom villas, indoor vertical farms, a school, and service facilities such as gyms, separate swimming pools for men and women, as well as dedicated play areas for children.

The AED 2 billion project extends over ​​7.2 million sq ft and is being implemented in four phases. The first phase includes 280 villas that have been fully sold out, while the second phase includes 324 villas, of which 55% have been sold, and is scheduled to be delivered in March 2023.

Al Hira Beach: Shurooq’s largest beach development project
The AED 87 million Al Hira Beach project extends over a 3.5-kilometre stretch across the shoreline overlooking the Arabian Gulf in the Al Fisht area in Sharjah. It comprises of three clusters with 6 retail units in each, featuring 18 restaurants and cafes, a promenade, marina, sports facilities and service amenities.

Al Hira Beach is the second inclusive beach project developed by Shurooq after the Khorfakkan Beach. It has marked 98% completion, and the commercial units are ready to be rented. The beach is scheduled to open for visitors and beachgoers in the second quarter of 2022.

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